Tender Preparation and Sales Marketing
In the medical sector, a large portion of revenue comes from tender processes, and a poorly prepared tender can be detrimental in the long run. Medicalapp optimizes all steps from the tender preparation phase to the finalization of the sale.
Contacts / Potential Customers
In the medical sector, sales are a relationship with individuals within an organization, not with the organization itself; it involves working simultaneously with numerous contacts, from hospital purchasing departments to laboratory managers. Leaving this communication network confined to personal notebooks or scattered files risks both sales continuity and corporate memory. Medicalapp's Contacts structure gathers all corporate information and the contact details of personnel within customer and prospective organizations into a single pool. This makes it common and accessible information for the entire sales team to know who is in which role within which organization and through whom the relationship with the organization is conducted.
Visit Plans
Field team time is the most valuable and difficult-to-measure resource for medical companies. Without measuring how many times a team visits a given institution, the purpose of each visit, and the amount of time allocated, it's impossible to know whether sales efforts are truly being directed to reputable organizations. With Medicalapp, field team visits to institutions and employees are planned, approved, and recorded through the system. Reporting on which institution, for what purpose, and how much time is allocated is easily achieved. This transforms visit planning into a management tool; field activity is evaluated based on records, not estimations.
Tender Preparation Cards
The decision to participate in a tender requires gathering numerous documents, equipment, and consumable lists. Having this information scattered across different people and files is the most time-consuming and error-prone stage of tender preparation. Medicalapp's Tender Preparation Cards enable the collection of necessary documents, kit, equipment, and consumable information into a single card as soon as the decision to participate in the tender is made. Once the process is clear, these cards are converted into a Price Quotation with a single click. This eliminates the need to repeatedly re-enter information during the preparation phase; the tender file directly becomes the data source for the quotation.
Price Quotations and Cost Analysis
In long-term medical tenders, a bid is not just a price figure; it is the result of an integrated cost analysis of kits, devices, consumables, and services. Performing this analysis outside of an ERP system, in separate tables, means both a disconnect from current costs and an inability to know the true profitability of the awarded tender. With Medicalapp, the cost analysis for bids is done directly within the system. Bid items are fed from tender preparation cards, and the cost analysis allows you to see whether the project is sustainable before submitting a bid.